Elke Reinhuber is not your average artist, because she became a specialist on choice, decision making and counterfactual thoughts in media arts. As a decidophobic in her own life, she explores in particular alternative layers of the here and now with immersive environments, expanded photography and scientific imaging technologies.
Reinhuber teaches and researches as an assistant professor at Nanyang University in Singapore since July 2014. In 2013, she was awarded a practice-based doctorate degree in media arts at COFA, Sydney, suggesting the term 'Counterfactualism' as a new category for the arts and humanities, dealing with the retrospective analysis of turning points in life.
Later that year she worked as a visiting artist at the ZKM in Karlsruhe on an elaborate project about augmented reality; on behalf of the "Badisches Staatstheater", she developed a semi-circular video projection for the ballet production "Mythos", applying thermography.
Her artwork was presented in several international institutions.